I have a huge respect for small business owners and entrepreneurs. As a business owner myself, I know how hectic that journey feels most of the time. I think that entrepreneurs are very brave — they are putting so much at stake in order to follow their dreams. This is why I love working with them.
I came from a corporate background — I had 8 years of experience working as a business analyst in large construction companies back in Russia. When I came to the US in 2010, I got a master's degree in Project Management from Northeastern University; I was going to continue my career in the corporate world.
While studying at NEU, I started helping my friend with Google AdWords for his startup. This is when I realized that online marketing is my real passion, and the world of startups and entrepreneurs is where I want to be.
My analytical experience affected my approach for creating social media marketing strategies. I use mind maps to visualize target audience segmentation and sales funnels, and KPIs to evaluate results. I love numbers — you can see it in my case studies. But for social media, numbers are not enough. My success formula for Facebook and Instagram Marketing is research and planning + genuine communication and engagement + creativity and fun. Every component is important.
The communication component is easy for me, because I like to get to know people. This part of my personality helped me a lot when I moved to the US and started here from scratch. I know that all immigrants can relate!
So, if you want to ask me anything about social media and how to start selling on Instagram, don’t hesitate to contact me. I’d be happy to get to know you and learn about your business.